Use this URL to cite or link to this record in EThOS:
Title: An empirical study of the concept of brand personality : the case of restaurants
Author: Yoon, Tae-Hwan
Awarding Body: University of Surrey
Current Institution: University of Surrey
Date of Award: 2004
Availability of Full Text:
Access from EThOS:
Access from Institution:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available