The aim of this thesis is to examine whether or not television can play a role in the construction of a European identity and, if it does, what kind of European identity it articulates and which are the methods that it uses for constructing such an identity. In order to test the above, the thesis focuses on Greece a country where no previous research has been undertaken. The study examines mainly the current role of television in the construction of a European identity, although it attempts to assess this role over time, and particularly since the launch of private television. The study concentrates on news and television programmes. With reference to the news, discussion is centred on the frequency, tone, the most prominent themes and sub-categories of EU coverage while attention is also paid to the symbolic content of news about Europe. In addition, the thesis offers an analysis of the coverage of a specific event that has been perceived to be a defining moment for the country-Greece's entry to the Euro-zone. These findings compared with results derived from the press' coverage of the Greek entry to the Euro-zone. In order to get a broad overview of the coverage of Europe by the Greek television the study also focuses on television programmes and schedules. It examines the programming practices and strategies adopted by the television channels regarding Europe, while it provides an analysis of audience ratings and shares. Finally, the thesis assesses the findings through interviews with key figures in broadcast media. The analysis of the broadcast media aims to shed light on the role of Greek mass media in the promotion of European consciousness and their contribution to the development of a European identity. More specifically, the results of this analysis are important since they give insights into the role of television as a mechanism of identity construction. Finally, the thesis studies new grounds and is expected to enhance previous research and knowledge regarding the study of European identity. The benefits of this thesis and its contribution are at both the theoretical and empirical level and thus will contribute to the formation and implementation of media policy in the country studied.