Use this URL to cite or link to this record in EThOS:
Title: Consumers' involvement in brands and product categories.
Author: McWilliam, G.
ISNI:       0000 0001 3389 6382
Awarding Body: Cranfield University
Current Institution: Cranfield University
Date of Award: 1993
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies