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Title: The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services
Author: Crane, F. G.
ISNI:       0000 0001 3395 4466
Awarding Body: University of Bradford
Current Institution: University of Bradford
Date of Award: 1988
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Market research criteria