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Title: The application of service marketing to banking with special reference to the Associated Banks in Ireland
Author: Metcalfe, H. B. W.
ISNI:       0000 0001 3395 6031
Awarding Body: Queen's University
Current Institution: Queen's University Belfast
Date of Award: 1980
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Bank marketing in Ireland