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Title: Japanese colour television firms' decision-making from the 1950s to the 1980s : Oligopolistic corporate strategy in the age of microelectronics.
Author: Baba, Y.
ISNI:       0000 0001 3434 6796
Awarding Body: University of Sussex
Current Institution: University of Sussex
Date of Award: 1985
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This thesis examines oligopolistic corporate stratgey in the age of microelectronics, based on the observation of the Japanese CTV firms whose oligopolistic behaviour has been, and will be among the most typical in the dawning era. Faced with the current tendency that (whereas the U.S. CTV firms have tended to restrain investment in technical innovation and to pursue short-term profits through their international locational strategy) the Japanese counterparts have consistently attached importance to technical innovation while expanding local production in developed countries, these questions have to be answered:' according to what economic rationale have Japanese firms made decision-making or managerial innovations, and what are the factors behind this rationale that have made such decisions possible? Answering the question of the firms' positive introduction of new technologies (especially microelectronics), the concept of"perpetual re-standardisationĀ·strate~y, is generated with the aim of defining a managerial innovation particular to the Japanese firms. On the firms' internationalisation strategy, the thesis leans heavily on the Eclectic Approach of Dunning. Having worked out the firms' two oligopolistic strategies separately, the question of how they have managed to marry the two strategies is answered: as the perpetual re-standardisation crystallised into the industrial transformation pattern of the industry, the strategrinitiated by growth~oriented offensive firms has become internalised within the industry; in addition to the earlier advancement into the market actualised by offensive firms above, it is progressive industrial transformation and its outcome, "new protectionism" at the market that determined the firms' internationalisation endogenously. All in all, aided by a watch-learn effect, the firms' inclination towards growth-oriented management has resulted in the coupling of perpetualre-standardisation and full-scale advancement to international production locations. Naturally, the realisation of the structure (causal relationship) which enables long-term growth is of primary importance applied to both innovating firms and catching-up firms.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Economics & economic theory