Use this URL to cite or link to this record in EThOS:
Title: The lead effect of sales promotions.
Author: Saunders, John A.
ISNI:       0000 0004 2666 7161
Awarding Body: University of Bradford
Current Institution: University of Bradford
Date of Award: 1985
Availability of Full Text:
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing decision models