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Title: The marketing of financial services : An exploration of the application of marketing concepts and practices to Scottish banks
Author: El-Sahn, M. F. F.
ISNI:       0000 0001 3443 4606
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 1984
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Bank marketing in Scotland