Use this URL to cite or link to this record in EThOS:
Title: Focus groups in market research : theory, method and practice.
Author: Catterall, Miriam.
ISNI:       0000 0001 3525 2468
Awarding Body: University of Ulster
Current Institution: Ulster University
Date of Award: 2001
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Researchers; Decision-making; Professionals; Marketing; Qualitative research