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Title: A semiotic approach to the evaluation of BBC Scotland's visual identification system.
Author: Beaumont, Louise H.
ISNI:       0000 0001 3452 840X
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 1994
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Signs; Advertising; Logos