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Title: A quantification of the effectiveness of television advertising and its interaction with other marketing variables by the use of a micro-analytic marketing simulation
Author: Foster, S. M.
ISNI:       0000 0001 3478 0189
Awarding Body: University of Lancaster
Current Institution: Lancaster University
Date of Award: 1984
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Economics & economic theory