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Title: The use of quantitative methods in marketing : a theoretical and empirical analysis.
Author: Kouremenos, Athanasios G.
ISNI:       0000 0001 3602 159X
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 1985
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies