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Title: What's in a name : A study of the attitude of consumers to own label grocery products.
Author: Lennon, P.
ISNI:       0000 0001 3608 1429
Awarding Body: University of Manchester Institute of Science and Technology
Current Institution: University of Manchester
Date of Award: 1974
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies