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Title: An empirical investigation of the relationship between perceived risk and the varying patterns of brand portrayal.
Author: de Mello, Sergio C. Benicio
ISNI:       0000 0001 3420 4325
Awarding Body: City University
Current Institution: City, University of London
Date of Award: 1997
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Buying behaviour; Branding