Use this URL to cite or link to this record in EThOS:
Title: Relationship marketing in mass consumer markets : a critical review.
Author: O'Malley, Lisa.
Awarding Body: Nottingham Trent University
Current Institution: Nottingham Trent University
Date of Award: 2001
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Social exchange theory; Management paradigm