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Title: Consumer evaluations of brand alliances.
Author: James, David Owen.
ISNI:       0000 0001 3588 756X
Awarding Body: Henley Management College
Current Institution: Henley Business School
Date of Award: 2000
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: DBA thesis Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing; Personality