Use this URL to cite or link to this record in EThOS:
Title: The interpretation of advertising meaning.
Author: Ritson, Mark Blaylock.
ISNI:       0000 0001 3519 9492
Awarding Body: University of Lancaster
Current Institution: Lancaster University
Date of Award: 1996
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Consumer behaviour