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Title: The critical marketing success and failure factors in new product development in the UK electronics industry.
Author: Koksal, M. H.
ISNI:       0000 0001 3601 5122
Awarding Body: University of Exeter
Current Institution: University of Exeter
Date of Award: 1996
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: International commerce & international trade