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Title: Towards advertising literacy : an empirical investigation into the capabilities of children in interpreting linguistic features of persuasive communication.
Author: Palfreeman, Linda.
ISNI:       0000 0001 3464 7361
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 1989
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Television commercials