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Title: A contingency-based investigation of quality strategy from a strategic marketing perspective.
Author: Morgan, Neil A.
Awarding Body: University of Wales.Cardiff
Current Institution: Cardiff University
Date of Award: 1995
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Business performance