Use this URL to cite or link to this record in EThOS:
Title: The developing use of public relations in fast moving consumer goods firms.
Author: Kitchen, Philip James.
ISNI:       0000 0001 2384 7974
Awarding Body: University of Keele
Current Institution: Keele University
Date of Award: 1993
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing; Advertising