Use this URL to cite or link to this record in EThOS:
Title: The influence of television commercials on Indian culture
Author: Mitra, Barbara Maria
ISNI:       0000 0001 3412 6603
Awarding Body: University of Hull
Current Institution: University of Hull
Date of Award: 1999
Availability of Full Text:
Access from EThOS:
Access from Institution:
[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Sociology