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Title: A multidimensional study of the key determinants of effective SME marketing activity.
Author: Hill, Jimmy.
Awarding Body: University of Ulster
Current Institution: Ulster University
Date of Award: 1999
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies