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Title: Changing attitudes to blood donation : a modified focus group approach (an investigation in two countries with volunteer blood donor systems - England and Australia).
Author: Crocker, Katrena.
ISNI:       0000 0000 6473 1954
Awarding Body: South Bank University
Current Institution: London South Bank University
Date of Award: 1999
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The aim of this research was to examine knowledge of, and attitudes to, blood, blood donation, blood processing and the uses of donated blood and the effect of information- giving on these attitudes. The research was conducted in Australia and England; both countries rely on volunteer blood donors and the blood transfusion services are undergoing major organisational change. Data were collected through a modified focus group interview format. After a guided group discussion on blood donation, participants were presented with information about the donation process, the processing of blood and the many blood products. They were then asked what influence, if any, this had on their intention to donate blood. Donors, non-donors and lapsed donors were interviewed. Ten modified focus groups and one control focus group (where no information was given) were conducted in London (n'= 39, n=4 respectively); and five modified focus groups were conducted in Melbourne (n= 30). All but one group of English participants were contacted six months after participating in the interview to establish whether they had carried out their stated behavioural intentions. The Theory of Reasoned Action, which has regularly been used in research on blood donation, was found to be feasible but too simplistic in explaining or predicting behaviour. It was found that while information-giving has little effect on non-donors' intention to donate, lapsed donors may be encouraged to return to blood donation by information which emphasises the many uses of donated blood and which reassures them there is no risk of viral contamination from the act of donating. The data indicates that current donors are more likely to maintain a regular commitment when presented with similar information. Furthermore it was found that, whilst altruistic reasoning still plays a part in blood donation behaviour, donor motivations are more complex and founded on more individualistic reasoning, with issues of self-esteem and social approval taking a more dominant role. Additionally, more than a decade after the identification of HIV, the fear of contracting HIV/AIDS is still a deterrent, and one which seems to be underestimated by the blood transfusion services
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Bood transfusions