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Title: The effect of cultural values on consumer choice behaviour in Western Europe and the resulting segmentation of the market.
Author: Fifield, Paul C.
ISNI:       0000 0001 3464 4603
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1985
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing of consumer products