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Title: An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour
Author: Gatiss, G. F.
ISNI:       0000 0001 3492 3514
Awarding Body: University of Salford
Current Institution: University of Salford
Date of Award: 2001
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This was an exploratory applied study in which an instrument was developed based on Myers-Briggs (1985); Belbin (1891); Rogers (1983); Spence (1995), and Grunig (1997), for the purpose to investigate communicative behaviour of management guru product adopters. The research developed a predictive instrument of limited application, and brought together many writers theories on adopters of new ideas in a creative and diagrammatipal way. The study showed that there were communicative behavioural traits exhibited within the participating group, represented by intuition and attitude. The instrument used, whilst recognisably limited, may be applied to situations of selection, training and development. This has implications for the management of organisational learning.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HF5001 Business ; H Social Sciences (General)