Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271243 |
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Title: | An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour | ||||||
Author: | Gatiss, G. F. |
ISNI:
0000 0001 3492 3514
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Awarding Body: | University of Salford | ||||||
Current Institution: | University of Salford | ||||||
Date of Award: | 2001 | ||||||
Availability of Full Text: |
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Abstract: | |||||||
This was an exploratory applied study in which an instrument was developed based on Myers-Briggs (1985); Belbin (1891); Rogers (1983); Spence (1995), and Grunig (1997), for the purpose to investigate communicative behaviour of management guru product adopters. The research developed a predictive instrument of limited application, and brought together many writers theories on adopters of new ideas in a creative and diagrammatipal way. The study showed that there were communicative behavioural traits exhibited within the participating group, represented by intuition and attitude. The instrument used, whilst recognisably limited, may be applied to situations of selection, training and development. This has implications for the management of organisational learning.
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Supervisor: | Not available | Sponsor: | Not available | ||||
Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.271243 | DOI: | Not available | ||||
Keywords: | HF5001 Business ; H Social Sciences (General) | ||||||
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