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Title: International market segmentation : a comparison of alternative segmentation approaches applied to the European yoghurt market
Author: Valli, Carlotta.
ISNI:       0000 0001 3542 0599
Awarding Body: University of Reading
Current Institution: University of Reading
Date of Award: 1999
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Consumption patterns