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Title: Cross-cultural analysis of the effect of advertising on consumer responses
Author: Liu, Wen-Ling
ISNI:       0000 0001 3611 3013
Awarding Body: De Montfort University
Current Institution: De Montfort University
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies