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Title: An interpretative investigation into the marketing decision making process and the role of marketing information systems (MIKIS) within this.
Author: Conway, Michael.
ISNI:       0000 0001 3561 5820
Awarding Body: University of Lancaster
Current Institution: Lancaster University
Date of Award: 1998
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies