Use this URL to cite or link to this record in EThOS:
Title: Line extension and cannibalisation : an evaluation of measures and methods based on longitudinal consumer panel data.
Author: Lomax, Alice Wendy.
ISNI:       0000 0001 3612 3158
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 1997
Availability of Full Text:
Access from EThOS:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Brand names; Marketing