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Title: The adoption of the marketing concept by the United Kingdom and Ghanaian banks
Author: Owusu-Frimpong, Nana
ISNI:       0000 0001 3462 1196
Awarding Body: Durham University
Current Institution: Durham University
Date of Award: 1993
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Bank marketing; Financial services marketing