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Title: Exploring confusing issues in industrial market segmentation : an empirical study in the UK textiles industry
Author: Lin, Chien-Kun
ISNI:       0000 0001 3610 271X
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 1998
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With increasing attention on segmentation, more and more bases for segmenting markets have been suggested in the past few decades. However, no studies on segmentation issues in the textiles industry have been found. This study explored the segmentation strategies and bases used in the textiles industry by collecting data using an empirical survey of the UK textiles industry. This empirical study also investigated confusing issues affecting successful implementation of a segmentation strategy in the textiles industry so that it can provide guidelines and a framework for marketing practitioners and for future research.
Supervisor: Not available Sponsor: Overseas Research Scholarship ; Ruentex Industries Ltd
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Internal and EU commerce & consumer affairs