Title:
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Economic changes in the U.K. food manufacturing industry 1919-39
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The thesis establishes the main economic and structural changes in the
food industries between the wars and assesses the part played by
convenience foods in that process. It first reviews and presents data from
the Census of Production 1907-1948, to show growth rates and the main
structural changes. These include an increase in concentration, the
emergence of new trades based on product and process innovations, tbe
creation of brands and the entry of multinationals into UK food
markets. Associated changes in food consumption and food distribution are
also reviewed.
The body of the thesis examines the impact of convenience foods on the
food industry. An account of 'convenience' and a taxonomy of convenience
foods is presented (which is critical of the AFS view) based on Census of
Production data. It is shown that convenience foods expanded their share
of food industry output and had many of the characteristics of the 'new
industries' which were an important feature of British industrial
development in the period.
The central issue, which occupies the remainder of the thesis, is how
these foods were produced and marketed and the forms of competitive
behaviour which explain the penetration of the new foods through
markets. A model of competition developed by M. E. Porter is used as a
framework for the exploration of these questions. He adopts the analytical
concepts of new entrants, substitutes, the power of suppliers and buyers
and competitive rivalry between incumbent firms in markets. These
concepts are examined and illustrated with empirical data drawn from
company archives relating to the marketing operations of firms such as
Kellogg's, Rowntree's and Horlick's. A detailed account of high speed
canning illustrates the economic development of the industry over two
decades.
The thesis concludes that convenience foods had a significant impact on
the food manufacturing industries between the ware.
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