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Title: The relationship between risk attitude and advertising creativity
Author: El-Murad, Jaafar.
ISNI:       0000 0001 3443 338X
Awarding Body: Henley Business School
Current Institution: Henley Business School
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies