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Title: The mere exposure effect, its relationship to estimates of memory and its role in understanding advertising persuasion
Author: Goode, Alastair Ross.
ISNI:       0000 0001 3504 8512
Awarding Body: University of Sussex
Current Institution: University of Sussex
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Psychology