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Title: The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Author: Becker, Sven H.
ISNI:       0000 0001 3453 3778
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 1995
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Central Europe