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Title: The application of social semiotic theory to visual elements within corporate positioning material with a view to the development of methodologies for commercial use
Author: Watts, Reginald
ISNI:       0000 0001 3564 6328
Awarding Body: University of Wolverhampton
Current Institution: University of Wolverhampton
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies