| Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241647 |
| Title: | Niche marketing : an #exploratory' analysis of its concept, construct and application. | ||||
| Author: | Leeuw, Maarten Nicolas Andrew. |
ISNI:
0000 0001 3607 7147
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| Awarding Body: | Brunel University | ||||
| Current Institution: | Henley Business School | ||||
| Date of Award: | 1998 | ||||
| Availability of Full Text: |
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| Abstract: | |||||
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No abstract available
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| Supervisor: | Not available | Sponsor: | Not available | ||
| Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||
| EThOS ID: | uk.bl.ethos.241647 | DOI: | Not available | ||
| Keywords: | Marketing orientation; Relationship marketing | ||||
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