This research was undertaken in response to a need for models of good practice in the field of health at work. A model of health promotion in the workplace is postulated, to enable the researcher to measure the development of a company health promotion strategy and to provide a theoretical foundation for the study. A Typology of Company Health Services was constructed as part of this model, to act as a frame of reference in tracking the development of a health promotion strategy in Midland Bank Plc. It may, however, be applied to other organisations. The aim of the study was to explore the process of developing a company health promotion strategy. This was to be achieved through a case study of the development of such a strategy. This approach was adopted to enable the researcher to address the following questions: (1) What factors are important when planning a company health promotion strategy? (2) What are the problems experienced when developing and implementing such a strategy? A conceptual framework was constructed for analysing the issues raised whilst developing a company health promotion strategy. This framework comprises three levels and three categories of constructs. The three levels identified are policy, strategy and practice. The constructs are categorised as socio-political, psycho-social and physical. The methodological approach to data collection is outlined in the context of reporting on an 'Occupational Health Strategy Review', undertaken during the course of the research. Much of the data collated is presented in a 'Company Health Promotion Profile'.