Revival of interest in word associations has taken a new shape. It has been realized that word associations can be a reliable technique for the comparative study of cultures. Word associations can explore the contents of human minds without being expressed in the full discursive structure of language. They are capable of yielding significant information about the attitudes, beliefs, and cognitive structures of cultures. This information may be of considerable pedagogic importance in foreign-language teaching. A foreign language should be taught in its native cultural context. Hence, foreign learners have to learn about this cultural context. Word associations can help the FL teacher in this respect through introducing, to the learners, this information about the attitudes, beliefs, and cognitive structure of the culture of the target language. A comparative study of English and Egyptian word associations has been carried out and the pedagogic implications for the teaching of English to Egyptian learners have been discussed.