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Title: Heterogeneous market behaviour : demand-based sources of strategic advantage with application to the mainframe computer business.
Author: Geruson, Richard J.
ISNI:       0000 0001 3495 3828
Awarding Body: University of Oxford
Current Institution: University of Oxford
Date of Award: 1988
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing mainframe computers