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Title: Fantasy game-product congruence: an explanation of game advertising and UK gamer attitudes towards around game advertising through promotional merchandise.
Author: Williamson Smith, Martin
Awarding Body: University of the West of Scotland
Current Institution: University of the West of Scotland
Date of Award: 2015
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available