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Title: A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
Author: Parker, Don
ISNI:       0000 0004 5994 3468
Awarding Body: University of South Wales
Current Institution: University of South Wales
Date of Award: 2015
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available