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Title: Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Author: Das, Sudipta
ISNI:       0000 0004 5992 0231
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 2016
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available