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Title: The quality of opinion poll reporting in the Irish print media
Author: Smyth, Robert
Awarding Body: Queen's University Belfast
Current Institution: Queen's University Belfast
Date of Award: 2015
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This dissertation examines the quality of opinion poll reporting by Irish newspapers. It analyses the reporting quality in two specific phases: accuracy and framing. It is a content analysis based on the principles of Berelson (1944, 1952), Bryman (2004) and Deacon et al (2002), that measures the accuracy of news media reporting of opinion polls and also measures bias in terms of the framing methods used to construct the opinion poll reports. The accuracy analysis is based on applying the work of Meyer (1991,2000), Broh (1980), Anderson (2000), Maier (2003, 2005), Sonck and Loosveldt (2008) and the AAPOR to the Irish print media during the years 2005 to 2011. The framing analysis uses the work of Druckman (2001, 2003, 2004, 2005 & 2007) and Entman. (1989, 1993 & 2007) to establish a definition of framing while applying the work of Tankard (2001), Nelson, Oxley and Clawson (1997) and de Vreese (2005, 2012) to create a basis for measuring framing effects. The work of Herman and Chomsky (1988), Patterson (2013), Bennett (2012). Deuz (2011) and Richardson (2007) is used to provide an ideological approach to analysing the media practices uncovered in the research. I conclude illat opinion poll reporting in Irish newspapers is endemically inaccurate and systematically biased and that a new set of reporting principles is needed.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available