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Title: Political marketing and professionalisation of campaigns : a factors and perceptions investigation (Malawi and South Africa)
Author: Simenti-Phiri, Easton D.
ISNI:       0000 0004 5916 2485
Awarding Body: University of Chester
Current Institution: University of Chester
Date of Award: 2014
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This thesis investigates the nature of political marketing practice and identifies factors affecting adoption and utilisation of political marketing and professionalisation of campaigns in a Southern African context. It applies Sriramesh and Vercic (2009) framework to the study of political marketing in emerging international markets, Malawi and South Africa, two countries in Southern Afric Development Community (SADC). These countries share in common their geographical, cultural and democratic foci, but differ in terms of economic and media development.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Political Marketing ; Malawi ; South Africa