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Title: Product design methodology supporting aesthetic evaluation
Author: Khalighy, Shahabeddin
ISNI:       0000 0004 5354 1257
Awarding Body: University of Glasgow
Current Institution: University of Glasgow
Date of Award: 2015
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Based on the fundamentals of visual art and function, this research has developed a product design methodology capable of quantification of the aesthetic qualities and proposing objective solutions to enhance the appearance related variables and characteristics of a product. The objective evaluation has been done via analysis of involuntary responses using eye-tracking data based on the visual perceiving process of design. The result confirmed the reliability of the methodology by generating constant results and a good match between the measured values and declared preference. In addition, the aesthetic enhancement methods based on quantified metrics with the sample designs have been provided. The result of the research suggests that eye-tracking technology is a reliable tool in aesthetic evaluation and has potential for further development.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: NC Drawing Design Illustration ; TJ Mechanical engineering and machinery