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Title: A practice-based evaluation of ambiguity in graphic design, embodied in the multiplicities of X
Author: Gale, Cathy
ISNI:       0000 0004 5359 6362
Awarding Body: University of Brighton
Current Institution: University of Brighton
Date of Award: 2015
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Ambiguity can arise from indecision, unintened confusion or as the international evocation of several meanings in the same image,object,situation or idea. Intentional ambiguity enables multiple interpretations of a message,increasing richness of meaning, while adding pleasure through uncertainty and surprise. In disciplines such as literature and fine art, ambiguity is preceived as not only desirable,but inherent to the value of the work of art or idea and its interpretation in the mind of the viewer. Yet the possibilities of ambiguity remain under explored in graphic design, a discipline predominatly (conventionally) concerned with clear comunication of mesage.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: W000 Creative Arts and Design ; W200 Design ; W210 Graphic Design