Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.647331
Title: Enhancing new product development in low income economies
Author: Whitehead, Timothy
ISNI:       0000 0004 5366 3537
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 2015
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Abstract:
In an attempt to increase opportunity and quality of life for people living in poverty,governments and non-government organisations (NGOs) sell and donate products to developing countries. Typically, these are essential household items such as cook stoves, water filters and solar lighting. However, to date there has been limited research into the uptake and long term effectiveness of these products and few methods or tools are available to guide the product development process. This has resulted in a number of well documented product failures as a result of poor design choices. To overcome this problem and provide guidance to future or existing designers and NGOs this research investigated the factors required for long lasting and effective product design. This was carried out through the use of a literature review, the analysis of 64 products, a survey, interviews with product designers, and a case study with a Social Enterprise in Myanmar (Burma). The information gathered was analysed and used to create a framework consisting of various tools to guide designers and NGOs. Specifically, the research focused on the creation of a taxonomy of products designed for developing countries and an assessment method consisting of eight critical indicators for product success. These were presented as a website, set of cards and book which guides and assists designers during the process to ensure that future products are appropriate and to prevent current unacceptable levels of waste. Following the creation of the framework it was evaluated by students, practitioners and existing product users in Myanmar. The findings revealed that participants felt the assessment method and indicator cards were beneficial during the design process and assisted them in the development of more suitable and appropriate products.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.647331  DOI: Not available
Keywords: New product development ; Industrial design ; Low income economies ; Appropriate technology ; Bottom of the pyramid
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