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Title: Logistics strategies in domestic and international retail expansion : the case of the Greek food multiple retail sector
Author: Bourlakis, Michael A.
Awarding Body: University of Edinburgh
Current Institution: University of Edinburgh
Date of Award: 2001
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The logistics function contributes substantially to the efficient functioning of retail operations, and it is the best interests of retailers to employ a logistics strategy in the course of their expansion. In the present thesis, the author delves into the impact of logistics upon retailers' competitive advantage, by making use of four theoretical approaches to the theory of the firm. These are the network theory, the transition costs analysis, the eclectic paradigm and the emergent or deliberate strategies approach. In addition, the thesis investigates thoroughly the facilitating role of logistics during food multiple retailers' domestic and international expansion. The sector under empirical investigation is the Greek food multiple retail sector, where a number of structural changes occurred in the last decade, greatly enhanced by the advent of retail multinationals. The findings of the extensive interviews carried out among Greek and foreign retailers in Greece, indicate the major role played by logistics in multinational retailers' expansion. Multinational retailers make use of deliberate logistics strategy practices, as the latter were found to be central to retail internationalisation. The importance of both logistics and information technology functions for multinational's expansion was confirmed in the author's examination of the eclectic paradigm. Greek firms on the other hand, stressed the increasing role of logistics in their domestic operations, and employ the emergent logistics strategy following the entry of retail multinationals that put competitive pressure upon them. The investigations of network theory underlines specific preconditions that are necessary for the formation of retail logistics networks in Greek food multiple retailing. On the other hand, the study of transaction costs theory can not accommodate to the full and explanation of why domestic and multinational food multiple retailers decide to externalise the transportation and the warehousing operations. Overall, the findings of the thesis corroborate the primary role of logistics as a significant competitive catalyst in the course of food multiple retailer's domestics and international expansion and therefore, understanding has been extended in this area of research.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available